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Xerox Communication and Marketing Services

Businesses count on communication and marketing to attract new customers, keep current customers coming back and enable stakeholders and sales channels to deliver a better customer experience. While managing these processes may not be your core business, it is part of ours.

Communication and Marketing Services is a group of integrated creative, print and digital capabilities spanning the entire communication process, including:


Strategy & Planning
Data Management & Analytics
Content Creation & Management
Multi-Channel Delivery
Response Management

Here are just a few examples of how we’ve transformed multimedia marketing and communications processes for clients around the globe.

  

Target attracts new customers
(PDF, 452 KB)
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Danfoss enhances their customer experience
(PDF | Video)
See more
Owens Corning enables employees and sales channels
(PDF | Video)
See more

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Learn how we can help:

Attract new customers

Reaching new customers means cutting through the clutter for an impactful first impression. We helped Target (PDF, 452 KB) establish a more personal connection with their guests and improve the way they communicate through direct mail. Target saw a 50% increase in direct mail response thanks to our software and services that create personalised, targeted marketing communications.

We can step in anywhere in your process, whether it’s creating, implementing and analysing direct marketing campaigns, working alongside agencies, or cost-effectively producing signage.

Case study snapshot: Morrisons

With a combination of Xerox people, processes and technology, Morrisons’ in-store marketing campaigns are delivered within days, on-time and on-budget.

Challenge

  • Produce and deliver high-quality marketing campaigns to hundreds of stores within days
  • Improve efficiency and cut costs
  • Meet sustainability objectives

Solution

  • Onsite advisory service
  • Web-based collaborative workflow tool to connect all campaign stakeholders
  • Detailed management information
  • Xerox management of end-to-end print and fulfillment process

Results

  • Process improvements and greater efficiencies
  • Significant cost savings over four years
  • Improved sustainability with less waste and use of fully recyclable materials

Read Morrisons case study (PDF, 1.03 MB)
View all case studies

Enhance the customer experience

Keeping current customers satisfied means more than delivering an outstanding product or service. For Aliant (PDF | Video) it meant redesigning monthly bills so they were easier for customers to comprehend. Our end-to-end support helps make your marketing communications:
  • Consistent across all channels, including print, web and mobile
  • Easy to understand and act upon
  • Geared toward your customers’ individual preferences

Case study snapshot: Danfoss

Danfoss needed an easy way to produce manuals in 30 languages that would ship with their products into 70 countries. The turnaround time had to be 1 to 2 days – the same as their entire process for manufacturing made-to-order power control solutions.

Challenge

  • Accurately pick from more than 4,500 possible variants of product literature
  • Produce the correct communication in the right language for the right country quickly and effectively
  • Remain nimble to maintain position as one of the world’s biggest frequency suppliers

Solution

  • Produce marketing collateral centrally in many different languages
  • A web-based ordering portal streamlines the process
  • The print shop is signaled when it’s time to automatically print collateral and drop it into a product box for shipping

Results

  • With Xerox managing the marketing literature process, Danfoss is able to maintain its leading position as a maker of bespoke power control solutions
  • Deliver solutions, with the correct collateral included, around the world in days

> Watch Danfoss case study video
Read Danfoss case study (PDF, 569 KB)
View all case studies

Enable stakeholders and sales channels

People work more effectively and efficiently when everyone’s on the same page.

We helped the UK Department for Work and Pensions (PDF | Video) improve information quality and access for citizens, as well as improve staff access to business collateral and marketing materials by providing a single point of contact.

Whether you want to deliver information about products and services to your sales channels to use with customers, relay public policies to citizens, or inspire employees to take a desired action, communication is critical.

Using streamlined processes, we’ll help you align key audiences with a consistent message, and reduce costs.

Case study snapshot: Owens Corning

Owens Corning looked to Xerox to help translate and localise thousands of documents for its technical publications, HR, business and marketing communications to both increase productivity and reduce costs.

Challenge

  • Unprecedented economic conditions and U.S. housing market decline
  • Need to reduce costs and establish ROI for products and marketing services
  • Need to optimise collateral inventory and delivery processes, and eliminate waste
  • Global market growth required translation and localisation content
  • Unknown number of suppliers, unmanaged total translation spend, quality and consistency issues

Solution

  • Lean Six Sigma-based, Lean Document Production analysis, deployment and steady state management
  • Digital P-O-D, with full-color variable data capability
  • Translation portal for submission of jobs, with dedicated Project Manager

Results

  • Improved and sustained fulfillment service levels to achieve 100% on-time delivery and 98% fill rate
  • Total operating cost reduction of 50% in document supply over the life of the relationship
  • Productivity gain from 2008 Lean Document Production analysis of 9%
  • Productivity gain of more than 11% as a result of 2009 Document Supply Chain and print management services
  • Improved translation consistency, quality and cost savings by utilisation of translation memory and portal

> Watch Owens Corning case study video
Read Owens Corning case study (PDF, 1.3 MB)
View all case studies

Case Studies

Why are we so certain that Xerox Communication and Marketing Services can make a real difference for your business and your bottom line? Our track record shows how well it’s worked for many other companies. Take a look at some examples of the measurable performance results we've delivered:

> Aliant (PDF | Video)
> UK Department of Work and Pensions (PDF | Video)
> Regence (PDF | Video)
> Danfoss (PDF | Video)
> Morrisons PDF
> Owens Corning (PDF | Video)
> Target PDF
View all case studies

Videos

Video Overviews

Communications that Enhance Customer Experience (50 sec)
Increase ROI with Relevant Customer Content (50 sec)
Create Maximum Impact (45 sec)
A Single Point of Focus for Consistent Communications (45 sec)
Improve Communication Efficiency and Effectiveness End-to-end (50 sec)
Uncover New Efficiencies Through Communications Process Improvement (50 sec)

Case Study Videos

Aliant
Danfoss
Honeywell
Owens Corning
Regence
Process Manufacturing
Ducati

Capabilities Portfolio

At every step of the marketing or communications process our capabilities can deliver results that make a difference to your customers, your stakeholders and your bottom line.

Like we did for Danfoss (PDF | Video) we consult with you to bring together the right capabilities that improve any step in your organisation’s communication and marketing processes. Our offerings span the entire communications lifecycle:


Strategy & Planning
Data Management & Analytics
Content Creation & Management
Multi-Channel Delivery
Response Management

1. Strategy & Planning
    Campaign Management
    Global Communication Consultancy
    Strategic Sourcing
    Supplier Management
    Marketing Data Management
    Transactional Data Management

2. Data Management & Analytics
    Analytics
    Data Modeling
    Data Transformation
    Interactive Archive and Reporting
    Multi-media and e-solutions
    Dynamic Message Management
    Pre-Media
    Print Management
    Multi-Language and Localization

3. Content Creation & Management
    Authoring and e-learning
    Brand Management
    Communication Engineering
    Creative and Design Management
    Off-site Services
    On-site Services
    Storefront and Catalog Management

4. Multi-Channel Delivery
    Command and Control
    Consent and Preference Management
    Digital Media
    High Security SaaS
    Integrated Print and Mail

5. Response Management
    Call Centers
    Fulfillment