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| | | Business Challenges | | |
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Synopsis:
The traditional one-size-fits-all approach to Direct Marketing has lost its effectiveness. Industry results have shown that traditional direct marketing response rates have plummeted from their historical 2% factor to less than 0.6% for many of today's mailings. And the National Do Not Call Registry is driving an increase in direct mail campaigns, thus making it more difficult for marketers to break through the consumer's crowded mailbox to get desired levels of attention and consideration. This white paper provides you with a new way to think about how you communicate with your customers.
To learn more, download the white paper.
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