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Synopsis:
Across the nation, banks seeking to create deeper relationships with their customers are focused on the mature account base rather than on their newest customers. The research reveals that a significant portion of bank investments aimed at the mature customer base might be misdirected.
While the ability to acquire new customers will be a core competency that will separate the winners from the losers in the quest for deposits, the research suggests that high-performing banks will be those that also become skilled at managing and growing customer relationships through the first 90 days after opening an account.
to find out why.
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