Research Interests
To Paul's way of thinking, it's a shame the way companies underutilize the power of customer communication. As a Managing Principal at Xerox Global Services, he's an expert in building personalized, relevant communication which motivates customers to act, not simply speak to them. By improving the effectiveness of a company's documents, the company will experience real, positive business results. As Paul tells it, to get the biggest bang, an enterprise must temper the art of marketing communication with the science of how to effectively communicate.
Expertise
Enterprise document production
Document design and process re-engineering
High-end printing systems and outsourcing
Document management, image capture and print-on-demand
Background
20+ years document systems experience
Managing Principal, Document Outsourcing and Communication Services
Program and Technical Marketing Manager
Manager of strategic outsourcing, Xerox Business Services
Engineering better communication: A Scientific Approach to Customer Communication
A reliable, results-oriented discipline in the area of document personalization has emerged called communication engineering. Based on sound behavioral science research into how people interpret information, and by taking full advantage of the power of personalization, it can help your organization with every aspect of your documents. Communicate much more effectively throughout the entire lifecycle of your relationship with your customer.
The result? Your customers will be happier and your bottom line will be healthier. Learn the driving principles behind eight key elements that move people from perception to decision and on to action using document personalization.
Industry Experts Explore the Ups & Downs of Customer Communication – and How to Ensure Success
Listen as Xerox Thought Leader Paul Lundy discusses the steps for effective customer communication with a roundtable of industry experts.
Interview with Paul Lundy: Communication Engineering
By using document personalization strategies and communication engineering techniques, all customer communication can work harder to capture opportunities in your marketplace today.
June 23-25, 2008 - IIR Return on Marketing Investment (ROMI) Conference
Session Date & Time: Tuesday, June 24th from 2:00-2:45pm
Where: Hyatt Regency Coconut Point Resort in Bonita Springs, FL (website)
In its tenth year, the IIR Return on Marketing Investment Conference aims to provide its attendees with strategies and tools for maximizing the return on their marketing models.
July 18, 2007 - Marketing Focus/Direct Focus North America Conference
Topic: Creating Processes and Structure to Deliver an Integrated Media and Messaging Strategy
Del Mar, CA
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