Paul Lundy serves as Vice President of Communications & Business Process Outsourcing at Xerox
Global Services. Lundy has experience partnering with clients to transform their approach to
marketing communications, with a goal to become more effective, improve ROMI, reduce
operational costs, build long-term customer loyalty and turn routine "post-sale"
communications into business-building, retention driving tools.
Lundy also has experience with high-end printing systems, document design, process
re-engineering and outsourcing and leads a team of consultants that provide clients
with advanced document solutions to measurably improve their marketing
communications effectiveness.
Lundy began his career with Xerox in 1990, as a document management systems analyst. He
became a specialist in delivering advanced printing systems knowledge to analysts. Lundy has
held a number of management and technical positions within Xerox. As manager of strategic
outsourcing, Lundy has worked with clients to improve their document management, image
capture, and print-on-demand systems. He was named a principal in the health insurance
industry and has advanced to become a managing principal.
Prior to joining Xerox, Lundy worked for DST Systems Inc. in Kansas City, MO; Standard & Poors in Hightstown, NJ and with First Jersey National Bank, in Jersey City, NJ. Early in his
career he was with the United States Marine Corps in Kansas City, MO.
Lundy is a certified Document Imaging Architect. He earned his Bachelor of Science degree in
computer information.
Engineering better communication: A Scientific Approach to Customer Communication
A reliable, results-oriented discipline in the area of document personalization has emerged called communication engineering. Based on sound behavioral science research into how people interpret information, and by taking full advantage of the power of personalization, it can help your organization with every aspect of your documents. Communicate much more effectively throughout the entire lifecycle of your relationship with your customer.
The result? Your customers will be happier and your bottom line will be healthier. Learn the driving principles behind eight key elements that move people from perception to decision and on to action using document personalization.
Transforming Marketing Communications Through Outsourcing
Industry Experts Explore the Ups & Downs of Customer Communication and How to Ensure Success
Listen as Xerox Thought Leader Paul Lundy discusses the steps for effective customer communication with a roundtable of industry experts.
Interview with Paul Lundy: Communication Engineering
By using document personalization strategies and communication engineering techniques, all customer communication can work harder to capture opportunities in your marketplace today.
Webinar: Marketing in a Hyper-Competitive World
Xerox Thought Leader Paul Lundy shares new thinking on how to make your message resonate and generate a meaningful response for your business.
Webinar: Marketing in a Hyper-Competitive World
Xerox Thought Leader Paul Lundy shares new thinking on how to make your message resonate and generate a meaningful response for your business.
February 26 - 27, 2009 - Conference Board Customer Experience Management Conference, Grand Hyatt New York, NY
Communication Engineering
The Conference Board's Customer Experience Management Conference/New York focuses on strategies and techniques for collecting customer information and identifying profitable customers that enable organizations to devise effective plans for attracting and retaining customers. Program addresses topics such as methods for analyzing and measuring customer relationship management systems impact, how to leverage technology to strengthen customer loyalty, how to assess the profitability of each customer, and data management issues. Counterpart event held in Chicago. 2009 theme: "Improving Business Results by Design."
New York, NY
June 23-25, 2008 - IIR Return on Marketing Investment (ROMI) Conference
Session Date & Time: Tuesday, June 24th from 2:00-2:45pm
Where: Hyatt Regency Coconut Point Resort in Bonita Springs, FL (website)
In its tenth year, the IIR Return on Marketing Investment Conference aims to provide its attendees with strategies and tools for maximizing the return on their marketing models.
March 27, 2008 - IIR Celebrating Customer Service Excellence Conference
Solo presentation on Linking the Back End Customer Experience with the Original Value Proposition
IIR's Celebrating Customer Service Excellence Conference, formerly known as IIR's Achieving Customer Service Excellence Conference, focuses on trends, tools, and techniques in providing services to corporate customers. Event addresses such topics as recruiting, hiring, and training to ensure customer satisfaction; developing communications strategies for introducing new products and services; and outsourced IT support. Attendees are senior executives from a wide range of industries. 2008 theme: "Expand Your Horizons, Achieve Seamless Service, Elevate from Excellence to Exceptional."
Orlando, FL
October 25, 2007 - WowGao Financial Services Technology Forum
Keynote on "Communication Engineering: a Scientific Approach to Customer Communications & the Prudential Financial story"
Formerly the eFinancial WorldExpo, WowGao Financial Services Technology Forum focuses on eBusiness technology trends in the financial, government, healthcare, and education sectors. Program addresses topics such as electronic bill presentment and payment, document management, regulatory compliance issues, IT outsourcing for government, the integration of healthcare systems, Web services and IT security, and technical management strategies. Began 2004.
Toronto, CA
July 18, 2007 - Marketing Focus/Direct Focus North America Conference
Solo presentation on Creating Processes and Structure to Deliver an Integrated Media and Messaging Strategy
Marketing Focus/Direct Focus North America, the product of merging Marketing Focus North America and Direct Focus North America, is self-described as "the most important Internet, direct and relationship marketing conference for the information technology and telecom industries." Program aims to provide leading marketers with the opportunity to examine and discuss the future of direct and relationship marketing in the computer-related products industry. Conference addresses topics such as methods for maintaining customer loyalty, the use of email in a marketing campaign, Web marketing, and strategies for marketing to senior executives. Event features interactive workshops. Counterpart event held in Europe.
Del Mar, CA
DM News: "Transpromo and Targeting: Why E-mails Look Distorted and Online Brand Consistency" - 05/26/2008
Thought Leader Paul Lundy gives four easy tips to increase the effectiveness of e-mail marketing including engaging top management in messaging, educating stakeholders, implementing a pilot program and conducting a thorough evaluation.
