Business Applications

Xerox Customer Communication Services brings efficiency, quality, control, and cost savings to every aspect of customer relationship marketing. Our team focuses on two main areas:

A Proven Approach

Xerox consultants work with you to generate the greatest return from customer relationship marketing. Our goal is to create communications for your organisation that reach the intended audience and trigger the desired response.

Client Benefits

Customer relationship marketing supported by Xerox Customer Communication Services provides a number of significant benefits for your business:

• Increased response rates from communications: Matching personalised marketing communications to targets can increase response rates by more than a third.
• Improved customer loyalty: Personalised communications support a closer relationship with your customers that can keep them coming back to you with larger and more frequent orders.
• Lower costs: Tailoring communications for a targeted audience eliminates the waste found in mass audience campaigns. You improve response rates and lower your cost per lead, while also driving down production and delivery costs.
• Faster turnaround times: A Just-in-Time environment saves on storage costs and produces more up-to-date communications.

Measurable Success

Why are we so certain that customer relationship marketing with Xerox Customer Communication Services can make a real difference for your business? Our track record shows how well it’s worked for many other companies. Take a look at some examples of the measurable performance results we've delivered:

• Independence BlueCross, a leading regional health insurer, improved customer satisfaction with customised welcome kits that are easier to read and understand. The company also reduced preprinted inventory by 90 percent and cut costs for production, storage and postage.
• Owens Corning, an innovator of glass fibre technologies, increased the fulfillment rate for collateral materials from 56 percent to 98 percent, reduced the order fulfilment time from 30 to two days, and cut costs for collateral inventory by 90 percent – while improving channel loyalty and customer response rate to offers.
• HealthNow NY, a leading provider of health coverage and services, produced personalised Member Guides that increased customer satisfaction and revenue from member retention and new employer/group sales.
• Prudential Financial, a major financial services provider, developed a system for personalisation of collateral that allowed changes to be made in days and increased producer satisfaction.
• United Health Services, a regional hospital and nursing-home network, improved communication design to maximise productivity, minimise redundant data capture and enhance legibility.
• The Principal Financial Group, an Iowa-based financial services firm, produced full-colour, variable information statements that document 401(k) account value and changes, and serve as an educational tool. The new statements helped boost customer loyalty and retention.