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OverviewBusiness ApplicationsA Proven ApproachClient Benefits

Xerox Creative Services

Does your business pay more than it should to create documents?
Does your staff use a variety of agencies and suppliers who produce documents of varying quality?

Xerox Creative Services help you manage the creative design of all your documents from concept to delivery. Document creation requires high levels of expertise and process management, yet it is often subject to poor control and high costs. We work with departments inside your firm and agencies outside it to make sure communications are created using the correct medium in the most efficient manner – to produce the highest quality at the lowest cost.

Professional Services

Knowledge exchange workshops
Our team works with you to identify and prioritise opportunities to improve customer communications and then establish critical benchmarks.
Business impact analysis
We quantify the benefits of your customer communications solution using a proven metrics-based approach.
Architecture and blueprint
Our experts help you to develop a strategic roadmap for customer communications based on proven statistical data.
Communication engineering
Our professionals work with you to create highly effective communications based on solid principles.
Production optimisation
We analyse and improve your production operations and workflow.

Document Outsourcing Capabilities (On-site/Off-site)

Creative consultation and design
Our professionals handle strategic and creative concept development and art direction.
Campaign/project management
We provide centralised control of projects or a campaign, corporate brand management, and workflow automation and control.
Graphic design services
Our graphic design services include logo design, illustration, digital image manipulation/retouching, desktop publishing, presentation/pitchbook production, and digital asset management.
Web/multimedia
Our full range of web and multimedia services includes web authoring for interactive e-Commerce, streaming audio/video, and animation.
Storefront and catalogue management
Xerox manages your marketing collateral and its distribution, including end-user ordering and downloading of customisable or non-customisable files.
Promotional documents continue to account for the largest proportion of print expenditure.
— The New Corporate Print Customer, InfoTrends, Oct 2003
Real World Experience
One of the largest banking and financial services organizations in the world successfully teamed with Xerox to improve the technology, document quality, personalization, and workflow of their design, presentation, and reprographics services.

Insight
While document creation requires high levels of expertise and process management, it often has the least control and the highest costs. A centralised, yet flexible, solution can speed production cycles, eliminate re-use fees, provide immediate access, and give you a competitive edge.